This course covers the processes involved in the creation and delivery of customer value and satisfaction through communication, pricing, distribution, and development of products and services. It is designed to give an overview of what marketing is, what marketers do, and the concepts and tools they rely on to achieve their objectives. The course will include the theory and practice involved in the marketing process.
Key in this process is the understanding of business and consumer markets. The course will look at marketing issues facing both private and non-profit sector organizations.