The objective of this course is to introduce participants to solid analytical foundations (objective definition, marginal analysis and optimization, elasticity analysis, cost analysis, applied game theory, etc.) that are essential to be able to address key issues in management strategy, marketing strategy, and related fields, in a rigorous way and to make better decisions accordingly.
This course will also analyze markets and how they work. We will identify and analyze a variety of market structures, ranging from perfect competition to oligopoly (rivalry between a small number of competitors) to monopoly (one dominant firm). Participants will learn how (1) companies address strategic decision-making problems, (2) assess available options (3) address the competitive environment, and (4) engage with theories and concepts like Behavioral Economics, Nudge Theory, and Game Theory. Our ultimate goal is to develop skills for making effective managerial decisions and strategic choices based on the analysis of companies' cost structures and their market conditions.